Impact Outsource heads to Montreal for the Grand Prix!

Leaders from Impact Outsource had the opportunity to take a trip to Montreal for the Grand Prix June 10 – 12 to work for one of its clients, BMO Bank of Montreal.

Below is the experience to be shared:

A pleasant, amusing, and thought-provoking six- hour drive to Montreal turned out to be a truly unforgettable experience. To assume that working in a neighbouring province would be one in the same as our home in Ontario was definitely a misjudgement.  Montreal opened new doors of strength and opportunity for each and every one of us.

    Our trip to Montreal fell on the weekend of the Grand Prix.  People from all over the world swarmed, crowded, and paraded the streets.  Lucky for us these crowds made it easy in the sense that running out of people to pitch was never an issue in Montreal.  However, these very same crowds were nowhere near a typical day at work in Toronto.  Many people did not speak English and many were so intensely occupied by the days’ activities that all five senses were visually, physically, and mentally distracted. Everyday was a challenge and everyday we were forced to find new ways to grasp the attention of the crowd; something we successfully achieved! 

    Rejection is a fact of life.  It also happens to be a large fact in the world of Direct Marketing.  However, rejection by hundreds of people a day is something not many can withstand.  The amount of people in Montreal who either did not hear, did not listen, did not speak the language, or who simply did not care was beyond belief.  Being able to handle rejection time and time again was definitely an obstacle our team was able to overcome.  Rejection is no longer seen as a setback, but rather a fact of life that has made us that much stronger.  Being able to handle rejection speaks volumes to the type of characters we have developed.

    Montreal is without a doubt a beautiful city.  Although the first two days of work provided accommodating weather conditions, Mother Nature was not so kind towards the end of the trip.  The nature of direct marketing is simple when it comes to weather. In fact, the weather creates a popular topic of discussion at our office.  Although Jason (Managing Director) suggests ‘perfect selling weather’ everyday, regardless of a tornado watch or severe heat warning, it definitely plays a factor.  No matter what province, city, or country you are in, it is the people who can withstand any weather conditions that survive. And yes, our team survived!

    Our team was representing BMO Bank of Montreal and therefore it was our duty to outshine any other promotion nearby.  One can only imagine how difficult this was.  Compare our four days of work in Montreal to stopping a herd of elephants, or perhaps finding a needle in a haystack.  Either way you look at it, picking out the positive people in crowds of hundreds at a time seemed next to impossible.  Our blood, sweat, and tears went into everyday, every hour and every minute to ensure we performed our best.  There is one thing for sure, if we did not have the support and dedication of one another, finding those needles and stopping those elephants would have been useless.

    “Teamwork” defines our trip to Montreal without a doubt.  From morning wake-up calls to the boys room upstairs, to purchasing sweets and Red Bull as motivation in the field, to lending a shoulder to cry on or ear to listen.  We can all agree we took part in motivating, healing, and celebrating the highs and lows of each day we shared.  Whether it was Pierre’s remark, “How you doin’ Captain? You Good?”, or perhaps Jeff’s freakishly similar imitation of the “Airmiles” man.  The enthusiasm, laughter and persistence we shared drove us to the end no matter the weather, the rejection, or crowds of people we encountered on a daily basis.

    Montreal will be a trip to remember. We learned to put emotion behind us and strength ahead of us.  We learned when to lead from the front and how to follow from the back. For every strength there is a weakness, for every negative there is always a positive.  Montreal shed light on our future and opened doors to new and exciting opportunities for all of us.

Impact Outsource prides itself on leadership, determination and hard work. From the above entry, you can see how hard it is leaders at Impact Outsource work and how proud they are of their job.


HOT TOPIC: 3 Marketing Trends Impact Outsource Feels are Important for 2011

Brand management is the application of marketing techniques to a specific product, service or brand. By applying proper marketing techniques and creating brand awareness a company can strengthen the brand and drive sales for the business.

Here are a a few marketing trends that Impact Outsource feels are important for companies to follow in 2011:


When you communicate by telling a story, you influence people by helping them decide for themselves what the truth is.

Why is storytelling so important?

  1. People can relate to brands through stories. Stories are humanizing. People connect with stories. Therefore, it is important for real people to appear in stories.
  2. People remember details and messages more effectively through stories. Storytelling helps people create images in their minds that “stick” better than just talking. Adding character, personality and life to a story will increase the likelihood a message will be retained.
  3. Storytelling conveys the unique evolution of a brand. Emotions play a key role in decision-making: connecting with people in a way that moves them is more important than sharing a list of product benefits.

Field specialists at Impact Outsource connect with its target audience by telling compelling, real stories embedded with key words and messages that aim to invoke emotion in potential consumers.

Engagement (is not a fad)

Marketers will continue to use engagement methods like the right platform, program, message, and experience, but there is only one objective for the future: BRAND ENGAGEMENT.

Through storytelling, Impact Outsource is able to engage its audience and at the same time manage its brand reputation through such practices.

(The Return of) Direct Marketing

As it turns out, direct response marketing is still the most effective way to test a company’s marketing campaigns. It is, essentially, the same concept of great salesmanship. Great marketing is great one-one-one sales focusing on finding out what customers want: urgency, desire and needs.

As Impact Outsource is a direct marketing (and sales) company, this technique is of great value to the company. As consumers provide feedback to field specialists, Impact Outsource is then able to find out what it is consumers are looking for in a product, service and brand.

So why does following these trends matter? … because of BRAND REPUTATION.

Reputation plays an increasing role in keeping organizations honest and forcing them to take definitive actions, rather than simply making public statements.

These are some techniques that Impact Outsource will be following and monitoring very closely in 2011. Transparency is key to building a successful brand. Through storytelling, engagement and using direct marketing techniques, Impact Outsource will strive to build on its brand.

Impact Outsource Warns of Career Scams in Canada

Impact Outsource CEO, Sophie Winslow, warns of many prospective job seekers that are being affected by scams. The latest: companies attempting to trick prospective employees into parting with their money.

“The problem is that it is costing many people not only to waste their time and money, but to also walk away from other great opportunities,” says Sophie Winslow, CEO, Impact Outsource. “There are many opportunities across the country that will provide anyone with success and personal development. They key is to find out which companies are credible and which ones are scams.”

Researching a prospective place of employment, whether it is by calling the company directly and asking for information or online, will ensure the legitimacy of the business. There are a few key areas that one should cover when researching a prospective place of employment: ensuring the company has real customers, clients and products; ensuring the position advertisement is coming from a credible, well-know career site; ensure that you will not have to invest any money; lastly, arranging an informational interview to gain a better sense of what the company offers, what the work environment is like, and who you could potentially be working with.

“If there are any promises made in regards to how much money you can make from what amounts to a few hours of work per week, do not believe a word until it is proven,” says Jason McClelland, Managing Director, Impact Outsource. “You only get paid big money for working hard.”

To check out the full press release on this article visit:

Impact Outsource and Nonprofits

Impact Outsource works with a wide-ranging clientele, including Fortune 500 companies BMO Bank of Montreal, Shell, Canadian Tire, as well as nonprofit organizations like Amnesty International and CARE Canada. In its work, Impact Outsource is required to liaise with the aforementioned companies to ensure all marketing and sales campaigns are successful.

CARE Canada

CARE is Canada’s global force dedicated to defending dignity and fighting poverty by empowering the world’s most vulnerable and greatest resources of change: women and girls.

CARE Canada aims to serve individuals and families in the poorest communities in the world. CARE Canada facilitates change by:

  • strengthening capacity for self help;
  • influencing policy decisions at all levels;
  • providing economic opportunity;
  • addressing discrimination in all its forms;
  • delivering relief in emergencies.

CARE Canada is a global force and a partner of choice within a worldwide movement dedicated to ending poverty. By providing innovative solutions and being global advocates for global responsibility, CARE Canada is known everywhere for its unshakeable commitment to the dignity of people.

Amnesty International

Amnesty International is a worldwide movement of people dedicated to the protection and promotion of human rights.

Amnesty International appeals for the violations to stop by mobilizing public pressure to prevent human rights abuses from taking place. Alike, we are all determined to build a world where people live in dignity, security and freedom.

Amnesty International promotes public awareness and understanding of the full range of human rights and works with a global community of organizations to ensure broad support and respect for all human rights.

To become a monthly donor or to make a single donation, please visit

What does Impact Outsource do for Amnesty International and CARE Canada?

Impact Outsource works with CARE Canada and Amnesty International to increase supporter bases, boost donor income and develop new revenue streams in partnership with Fundraising Initiatives Inc.

Fundraising Initiatives Group

Fundraising Initiatives Inc. provides its clients with an opportunity to build valuable, long-term relationships with individual donors. FII takes care of every element of a client’s campaign, including the production of marketing materials and management of fundraising teams.

An example of how FII and Impact Outsource work together is through face-to-face fundraising, more specifically door-to-door (or house-to-house) fundraising. These solutions dramatically increase a client’s supporter base and boost donor income. Both are also highly effective ways of recruiting support quickly. It is the responsibility of Impact Outsource to represent its charity clients with integrity and never to impose on a community.

Through its collaboration with Amnesty International, CARE Canada and Fundraising Initiatives Inc., Impact Outsource is able to deliver top-tier marketing and sales campaigns that not only exceed client targets and goals, but also reinforce its team as dedicated, passionate and knowledgeable individuals to such charities.

What is ‘direct marketing’?

Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses, like Impact Outsource, communicate straight to the consumer with marketing techniques that include brochures, catalogue distribution, promotional letters, and street advertising.

Impact Outsource uses direct marketing because, as the technique says, it directly sends the message to consumers without the use of commercial communication media. A well-executed direct sales and marketing campaign can offer a positive return on investment as the message is not hidden with overcomplicated branding. Instead, direct marketing is straight to the point: it offers a product, service, or event and explains how to get the offered product, service, or event.

Impact Outsource deals with direct marketing for highly recognized and reputable Fortune 500 companies, such as Shell, Bank of Montreal, CARE Canada, Amnesty International and Canadian Tire. Through a wide rand strategies and tactics, Impact Outsource field specialists are able to deliver an above-average customer experience, close a direct sale with precise marketing techniques, and know that having a positive attitude and hard drive are qualities of leadership and success.

Impact Outsource Opens in Toronto

Impact Outsource issued its first news release:

Welcome to Impact Outsource!

Impact Outsource is a sales and marketing company based out of downtown Toronto committed to lead a more productive way of selling and marketing products and services on behalf of its clients.

As an expert in business-to-business, business-to-consumer, residential and events-based marketing, Impact Outsource continually provides tailored campaigns to suit its clients’ needs.

Impact Outsource places an emphasis on interactivity and customer experience that seeks to combat traditional advertising’s generic, static and silent construct.

The specific goals and value propositions of each product, issue and service are unique, and working with Impact Outsource ensures that a customized approach will be taken. Impact Outsource aims to reflect client brands, target the right prospects and successfully promote client products, issues and services.

We have a social media presence! So please follow us: