What is ‘direct marketing’?

Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses, like Impact Outsource, communicate straight to the consumer with marketing techniques that include brochures, catalogue distribution, promotional letters, and street advertising.

Impact Outsource uses direct marketing because, as the technique says, it directly sends the message to consumers without the use of commercial communication media. A well-executed direct sales and marketing campaign can offer a positive return on investment as the message is not hidden with overcomplicated branding. Instead, direct marketing is straight to the point: it offers a product, service, or event and explains how to get the offered product, service, or event.

Impact Outsource deals with direct marketing for highly recognized and reputable Fortune 500 companies, such as Shell, Bank of Montreal, CARE Canada, Amnesty International and Canadian Tire. Through a wide rand strategies and tactics, Impact Outsource field specialists are able to deliver an above-average customer experience, close a direct sale with precise marketing techniques, and know that having a positive attitude and hard drive are qualities of leadership and success.


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